BUSINESS DEVELOPMENT FOR FEMALE-LED BRANDS
Your Strategic Blueprint for
Turning Your Vision Into Reality
Confidently take your business from conception to launch
with a personalized, strategy-rooted business plan.
BOOKING FOR JULY
BOOKING FOR JULY
BUSINESS DEVELOPMENT
FOR FEMALE-LED BRANDS
Your Strategic Blueprint for Turning Your Vision Into Reality
Confidently take your business from conception to launch with a personalized, strategy-rooted business plan.
BOOKING FOR JUNE
BOOKING FOR JUNE
WHAT IS A BUSINESS PLAN?
It's a strategic roadmap that helps you clarify your business concept, identify potential challenges and opportunities, and secure funding and support from investors, lenders, or other stakeholders.
Keeps you focused. By outlining your purpose, vision, mission, and values, a business plan will help steer you toward your goals with intention and ensures that all of your efforts are aligned with your core business objectives.
Increases your efficiency. With a business plan, you can work smarter, not harder. It's like having a personal guide who can show you the way to success so you don't have to waste time or resources on tasks that don't align with your business goals.
Identifies opportunities. A business plan will help you to identify new opportunities that you might otherwise miss. By analyzing your market and competition, you'll be able to spot gaps in the market and come up with innovative solutions to fill them.
Minimizes risk. A business plan allows you to assess potential risks and plan for contingencies. By identifying potential challenges and developing strategies to overcome them, you'll be better prepared to weather any storms that come your way.
Enhances credibility. A well-written business plan demonstrates that you are serious about your business and have a clear strategy for success. This can help to enhance your credibility with investors, lenders, and other stakeholders.
Why does your business need a Business Plan?
Establishing direction. A business plan will help you clarify your business's purpose, vision, mission, values, and goals. It sets the direction for your business and helps you stay focused on what's most important.
Securing funding. A well-written business plan can help secure funding from investors or lenders. It demonstrates that you have a clear strategy for success and can give investors confidence in your ability to execute your vision.
Making informed decisions. By providing a framework for evaluating opportunities and risks, you are empowered to make more informed decisions for your business. It enables you to weigh the pros and cons of different options and choose the best course of action for your business.
Communicating with stakeholders. This is an excellent tool for communicating your vision and strategy to employees, partners, and investors. It helps align everyone's efforts and ensures that everyone is working towards the same goals.
Tracking progress. You now have a living document you can refer to regularly to track your progress and make adjustments as needed. It will help you stay accountable and ensures that you're staying on track toward your goals.
How will I use my Business Plan?
Business Plan vs. Brand Strategy
A Business Plan and a Brand Strategy are two distinct documents that serve different purposes.
A Business Plan is essential for securing funding and guiding the overall direction of the business, while a Brand Strategy is critical for building a strong, recognizable brand that resonates with consumers and ultimately drives sales.
Here are some of the key differences between them:
Business Plan
Purpose: A comprehensive document that outlines a business’s goals, strategies, and financial projections.
Scope: Covers all aspects of the business, including operations, marketing, finance, and management.
Audience: Typically, investors, lenders, and other stakeholders who need to understand the business’s financials and growth prospects.
Content: Includes company's mission and objectives, market analysis, competitive landscape, financial projections, and management team.
Brand Strategy
Purpose: A document that helps the business connect with its target audience and develop and market its brand.
Scope: Focuses specifically on the brand and target audience of the brand and is part of the Business Plan.
Audience: Internal document for those responsible for the marketing and branding of the brand, such as the marketing teams, new hires etc.
Content: brand purpose, vision, mission, values, positioning, target audience, competitive analyses, messaging, and brand story.
What do we cover?
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Purpose, vision, mission and values
5-year plan
Product/Service Descriptions
Value Propositions
Unique Selling Proposition
Team & Organizational Structure
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Features and benefits of your offerings
Pricing model
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Target market
Market size and growth
Competition and market share
Customer demographics and behaviors
Market trends and opportunities
Market challenges and threats
SWOT Analysis
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Positioning strategy
Acquisition channels
Tools and technology
Goals and evaluations
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Suppliers
Production
Shipping and fulfillment
Inventory management
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Income and revenue
Expenses
Cashflow statement
Funding and investors
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"This is the best money I’ve ever invested in my business! I’m standing more solidly in who I am. I have attracted and worked with more of the types of people that are aligned and valuable to me and my work. I can safely say that I’ve had at least a 15,000 euro increase per year since working with Keshia!"
Martina Buchal / Leadership Coach / France
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"Keshia astonished me with her deep knowledge and understanding like she knew my business from the heart already. Since our work together, I have grown my community on social media, grown my business, grown personally, been featured in British Vogue, taken part in multiple shows and events and grown my online business to multiple wholesales!"
Anna Nguyen / LUZO Jewellery / Finland
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"Keshia truly has a magic superpower to put your thoughts into words, and take your vision straight out of your head and onto paper. I've worked alongside other professionals in this area of work for my business before, and nothing compares to how Keshia brings forward her work."
Chanelle Belliveau / Farm-to-Table / Canada
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"I've come out feeling SO CONFIDENT in my new brand and the impact it can have on women around the world. I'm not "just" a makeup artist, my brand is so much more than that now. I know how to talk to my ideal clients and already have seen an influx in growth on social media.”
Hollie Wild / Make-up Artist & Coach / Australia
OUR PROCESS
How does this work?
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We begin by going over the Business Development process. Next, we take a closer look at our user-friendly Notion Client Portal, as well as our comprehensive Business Plan and Cashflow templates. By doing so, you'll have a better understanding of the necessary information you'll need to gather for before our call.
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Prior to our calls, we'll guide you in collecting the necessary information for both the Brand Strategy and Business Plan. This process typically takes around 2-4 weeks of preparation before we begin our work together.
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Before creating your Business Plan, we'll establish your brand's key elements such as purpose, vision, mission, core values, market personas, competitive analysis, value proposition, and unique selling propositions.
This will be done through our signature Brand Strategy Workshop, which takes up to 2 weeks to complete. You can read more about here.
We'll also create a stunning and professionally copy-written Brand Strategy Presentation (30+ pages) for you as part of this process.
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During our 3-hour Strategy Call, we review your completed Business Plan and refine its various elements including financial projections and cashflow statements.
From there, we'll create a polished and professional Business Plan document that you can confidently present to investors, lenders, and other stakeholders.
*This process is only for those who have not done a Brand Strategy before. If you already have the necessary Brand Strategy elements then we will skip the Brand Strategy Workshop and it will be reflected in the investment.
MEET YOUR STRATEGIST
Hi! I’m Keshia, your strategy bestie.
Four years ago, I was stuck in the 9-5 corporate rat race as an engineer, feeling unfulfilled and longing for a more meaningful and adventurous life.
Fast forward to today.
I'm living my dream, running my (booked out!) brand and marketing studio from the sunny paradise of Sri Lanka, serving women from all over the world and helping them to build strategies for their own businesses.
I’ve had the privilege of working with over 40 brands across various industries and stages of business, some of whom have been featured in top-tier publications like British Vogue!
So, what made all of this possible?
A solid business and brand strategy.
This is why I'm fired up to teach other business owners how to achieve their own version of success with my ultimate business and brand strategy blueprint.
Curious to hear more about my story and POLOVÉ Studio?
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"Keshia is a genuine, caring soul who is excellent at what she does. Through out the process I felt as though Keshia and I were building the brand strategy for a business we owned together. Since our work together we have been approached by several companies who have fallen in love with our brand story and wanted to work with us. Our revenue has increased by 200% and we’ve grown the team from 2 to 6 people. We’ve opened up a second location, built a loyal following of customers have also managed to start another brand Lalune London."
Maham Kukda / Cushion Talk / United Kingdom
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Keshia is a wonderful person, a great listener, kind soul and she cares about you and your business- even when you are not doing a workshop you can speak to her. In a world where humility seems to be lost at times it’s always amazing to find someone who is rooting for you."
Caroline King / Cora Stitch / United Kingdom
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"This is the best investment I have made in my business. A year into the business, I realized I had a great product but few sales. Having a Brand Strategy helped me put together every missing part of my business, such as my mission, vision, purpose, core values, and, best of all, target audience. My sales have increased by 200% because I now know who my target audience is. The Brand Strategy not only helped my business to grow but helped me to feel more confident as a business owner. Having clarity on my purpose has made me love even more my business."
Karen Lemus-Muench / Simple Life Candles / California
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"Working with Keshia has been wonderful because we felt she grasped the concept of our brand straight away, and helped us grow by adding her own ideas. "
Harriet Fletcher / Nomad Home Interior / United Kingdom
Business Plan Intensive
This is for business owners who already have the following Brand Strategy elements in place: purpose, vision, mission, values, 5-year plan, value propositions, unique selling proposition, market personas, and competitive analysis.
What’s included?
30-min on-boarding call
3-hour Business Planning Call
20+ page Done-for-you Business Plan (Google Doc + PDF)
Cashflow Statement
€999
or 2 payments of €599
Timeline: 1 week (+ prep time)
Choose Your Package
Ultimate Strategy Bundle
(Most Popular!)This is for the business owner who need a Business, Brand, and Marketing Strategy for their business.
What’s included?
30+ page Brand Strategy Presentation
Business Plan Intensive
Bonus: Instagram Strategy Session (€150 value)
€2499
or 3 payments of €899
Timeline: 3 weeks (+ prep time)
The Premium Brand
This is for the business owner who needs both a strategic and visual brand.
What’s included?
The Ultimate Strategy Bundle
Visual Identity Design includes moodboard, colour palette, font suite, logo variations, Brand Design Guide
Social Media Assets includes Instagram templates and highlight design
€4999
or 4 payments of €1299
Timeline: 6 weeks (+ prep time)
All prices are exclusive of 24% VAT.
If you are a registered business outside of Finland, you do not need to pay VAT.
FINALLY, THE BIG QUESTION
Why should you
work with me?
FINALLY, THE BIG QUESTION
Why should you work with me?
→ I truly care about my clients (but don’t just take it from me…read my kind clients’ testimonials) I care about more than just your business. I care about you as a person. I have experienced so much joy, freedom, and purpose personally and professionally since embarking on this entrepreneurship journey and I want to do whatever I can to help other women experience that too! I’m not just here as your strategist, I’m here as your cheerleader, challenger, and, most importantly, friend!
→ My strategies work. I’ve worked with enough brands up until this point to tell you that my brand blueprint gets results. I’ve had clients come to me on the verge of giving up on their business only for them to be featured in British Vogue a few months later and be able to sell their products in reputable stores. I’ve had clients come to me with ambitious dream clients saying “maybe in a few years I’ll get to work with them” to “I’m working with them now!” just a few months after we’re done. My brand blueprint worked for them and I know it will work for you.
→ I’m an educator at heart. Yes, I love designing and all things creative, but I come from a family of teachers - it’s literally in my blood. I’m good at taking complex ideas and concepts and breaking them down into easy-to-digest information that you can relate to in your own business. I want this experience to be practical and uncomplicated for you and I’ll work hard to make sure it is that way for you.
→ I’m an all-in or go-home kind of person. There is no in-between with me. So I promise you, if we work together, you will get 110% from me. I leave no stone unturned, and I’m not someone who likes to stay at the surface. I’m a deep soul, and whether I’m writing you an email or creating a presentation for you, rest assured I’m doing it with all my heart.
→ I’m not here just to help you make more money. Let me tell you from experience that money is just not enough. I want to help you build a brand with a purpose that is also doing good in this world. Now that is what will actually make you jump out of bed in the morning. I want you to be in love with what you do and I want it to fill your soul on a daily basis. Profitable and purposeful. That’s the goal.
Ready to get into the nitty-gritty of building your brand?
Frequently Asked Questions
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Feel free to book a free consultation call with me here and I’d be happy to advise you on what option would suit your needs best.
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The Business Plan Intensive takes 3 weeks in total (including your 2 weeks of preparation)
The Ultimate Strategy Bundle takes 8 weeks in total (including your 4 weeks of preparation)
The Premium Brand Package takes 10 weeks in total (including your 4 weeks of preparation)
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Yes we do!
For the Business Plan Intensive we offer a 2 split payment option.
For the Ultimate Strategy Bundle we offer up to 3-split payment options.
For the Premium Brand Package we offer up to 4-split payment options.
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If you are a registered business outside of Finland (with a Business Registration number or VAT ID) you will not be charged VAT.
If your question has not been answered above, please reach out to us at hello@polovestudio.com.
