Brand Core

Written By Keshia Joensuu

BRAND CORE

We start at the heart of your business. We establish your brand’s purpose, what it stands for and what drives it forward. We then look forward into the future and create an actionable plan to help you achieve that purpose.

In this section, we answer the following questions:

  • Why does your business exist other than to make profit?

  • Where do you want your business to be in 5 years?

  • What practical steps will you take to achieve this vision?

  • What is your mission as a brand?

  • What core values will influence the way your business operates?

Deliverables: Purpose statement, Vision statement, Mission statement & Core Values

Keshia Joensuu
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