NORTE

led by Jussi Pöintinen and Juho Joensuu

Norte Oy is a business growth partner helping entrepreneur-led companies overcome barriers by aligning identity, strategy, capital, and capabilities.

Scope

Visual Identity Design
Photoshoot Creative Direction Guide
Website Design & Development

Location

Finland

The VISION

Norte delivers holistic business growth support spanning brand, strategy, finance, and leadership. When founders Jussi and Juho came to me, they had a strong vision, a powerful mission, and a robust ecosystem of services. They were ready to scale and needed a brand that could fully reflect the depth and distinctiveness of their work.

Their expertise was clear, but they needed a visual and verbal identity to reflect that. The opportunity was to bring cohesion, clarity, and confidence to how they show up so they could stand apart from traditional consultants and be recognised as the strategic growth partners they truly are.

Our goal was clear:

  • Simplify a complex service offering without watering it down

  • Design a premium, human-first brand reflecting their values and credibility

  • Position them clearly as strategic growth partners—not consultants

  • Build a website that’s clear, confident, and conversion-ready

Our APPROACH

We began with a strategy intensive, diving deep into Norte’s brand DNA to uncover what they do, how they do it, and most importantly, why it matters. Together, we unpacked their unique ecosystem and worked to simplify their messaging without losing its depth.

Norte’s real superpower is in uniting fragmented services under one cohesive, growth-driven vision, and once that clicked, everything else flowed.

From there, we developed a clear creative direction rooted in six defining words: Bold. Sophisticated. Minimal. Inspiring. Inviting. Classic.

The identity needed to strike a fine balance: strong yet approachable, premium without being flashy—blending masculine structure with warmth and openness.

  • Colour palette: A rich mix of deep plum (warmth), silver and gold (quality), and navy (security).

  • Typography: Bold, modern sans-serifs to signal clarity and leadership.

  • Photography direction: Natural, candid, slightly moody, professional but deeply human.

A major milestone in the project was guiding the team through their brand photoshoot. With clear creative direction and support, they produced a stunning library of high-quality, versatile photos and videos that now elevate every touchpoint of their brand.

We wrapped up the project with a sleek, strategic 3-page website that the team is proud to share. It reflects their identity with clarity and professionalism while clearly communicating who they are, what they offer, and how potential clients can partner with them for growth.

The RESULT

CONFIDENCE. CLARITY. CLOSING DEALS.

“We’re now proud to share our website with stakeholders. It truly reflects who we are, what we stand for, and where we’re headed. It strikes the perfect balance between professionalism and personality. Since launching, it’s already supported new deal negotiations and given us the confidence to approach clients and partners at a whole new level.”

// NORTE TEAM

"Working with Keshia is a joy. Her deep expertise in both strategy and design shines through in every step. She doesn’t just bring your vision to life, she elevates it. She knows how to ask the right questions, brings in fresh perspectives, and adds the kind of insight that takes everything to the next level."


JUHO JOENSUU // NORTE TEAM

“Working with NORTE reminded me how much clarity in messaging fuels confidence. When your brand clicks, visually and strategically, it becomes easier to speak, sell, and show up. It also reflects what I value most in my work: building brands that not only look good, but are purposeful, premium, and human.”

KESHIA // POLOVÉ STUDIO