INFLUENCE
led by Jennifer Morrell
Influence is a thoughtfully curated fashion and lifestyle boutique in Franklin, Tennessee, where women can discover thoughtfully curated fashion, personalized styling, and an elevated shopping experience.
Scope
Visual Identity Design
Photoshoot Creative Direction Guide
Website Design & Development
Marketing Strategy
Launch Strategy
Instagram & Email Templates
Location
Franklin, Tennessee, US
The VISION
When founder Jennifer Morrell came to me, she had a clear vision: to create more than a boutique. She wanted to create a welcoming space where women could discover their personal style, receive thoughtful guidance, and enjoy a shopping experience that felt elevated, warm, and personal.
Bringing that vision to life required more than beautiful products. Every touchpoint, from the branding and website to the customer experience and marketing, needed to work together to create a brand that felt confident without being intimidating, luxurious without feeling exclusive, and deeply personal at every stage of the customer journey.
Our goal was clear:
Create a brand that felt elevated, welcoming, and deeply personal
Design a seamless customer experience across both in-store and online touchpoints
Position Influence as more than a boutique by incorporating styling, community, and personalized service
Build a Shopify website and marketing ecosystem that would support both growth and customer loyalty
Create a strong foundation for future initiatives, events, and service-based offerings such as The Closet Edit
Our APPROACH
We began by getting clear on the vision for Influence. Not just what the boutique would sell, but how customers would feel when they interacted with the brand.
Through a strategy session, we explored the customer journey, brand positioning, visual direction, and long-term goals for the business. Together, we defined what would make Influence different: a boutique that combines elevated fashion with a deeply personal customer experience.
Together, we identified six key words that would shape the brand's visual identity: Warm. Soft. Elegant. Feminine. Sophisticated. Classic.
The goal was to create a brand that felt welcoming and personal while still communicating confidence and quality.
Colour palette: A warm and sophisticated palette of rich brown, signature denim blue (to match their denim bar), and soft neutrals designed to feel timeless, elevated, and inviting.
Typography: A refined combination of classic serif, clean sans-serif, and elegant script typography that balances sophistication with approachability.
Photography direction: Elegant, dynamic imagery that feels polished but grounded, which captures the warmth, confidence, and personality of the brand and the team.
A key part of the project was guiding the team through their brand photoshoot and creating a visual identity guide that could be used across every touchpoint. This gave the team a cohesive library of imagery and a clear direction for future content, events, and marketing.
From there, we expanded the brand through social media templates, email marketing assets, and a Shopify website, which has since grown into a fully functioning e-commerce store.
Most recently, we partnered with the team to launch The Closet Edit - a new personal styling service complete with its own messaging, sales page, and customer journey, helping Influence serve customers in a more hands-on way.
The RESULT
FULL HOUSE EVENTS. NEW REVENUE STREAMS.
What began as a vision for a boutique has evolved into a thriving brand, community, and customer experience. Since its launch, Influence has welcomed countless women through its doors, hosted consistently full-house events, expanded its team, launched a successful e-commerce store, and introduced The Closet Edit, its new styling service that extends the brand beyond retail. With a strong community, and a cohesive brand experience, Influence is well-positioned for continued growth and impact.
"We started with no brand at all, and Keshia helped bring our vision to life from day one. I feel so confident about what we created together, and I'm incredibly proud to show people our website and brand. Having a strong visual identity from the start has given us a solid foundation as we launch and grow Influence Boutique."
// Jennifer, Founder, Influence Boutique
"Keshia has been wonderful to work with. She has always been responsive, positive, and has delivered exactly what we needed on time. Her work is amazing, and she made the entire process feel easy and enjoyable. I would absolutely recommend Polové Studio to any business owner looking for a professional, knowledgeable branding partner."
JENNIFER MORRELL // INFLUENCE BOUTIQUE
“Working with Jennifer and the Influence team was such a joy. They came to the table with a clear vision and a strong sense of who they were. I admire that they've focused not on selling for the sake of selling. Every event, service, campaign, and customer interaction is rooted in connection, community, and helping women feel their best. Their authenticity, combined with their willingness to take risks and invest into their business, has been one of the biggest drivers of their success.”
KESHIA // POLOVÉ STUDIO