AIRENA
led by Valentina Marozola / Coach & Breathwork Expert
AIRENA is a breathwork community for high-performers and modern movers, equipping them with powerful breath-based tools to help them unlock resilience, elevate performance, and experience transformation from the inside out.
Scope
Brand Strategy
Visual Identity Design
Sales Page Design
Marketing Strategy
Launch Strategy
Instagram & Email Templates
Location
London, United Kingdom
The VISION
When Valentina came to me, she wasn’t looking to create just another breathwork offering. She had a bold vision. She wanted to build a brand and community around breathwork that people could connect to emotionally and energetically.
“I want to build a dynamic community”, she told me, “Where people come together to enhance their personal development, to enhance their life, to build that greatness within them and they don’t need to do it alone”
Her goal was to make breathwork feel modern, energetic, and accessible, like the running club of breathwork. Together, we created AIRENA, a brand that blends wellness with fashion, sport, and street culture. It’s cool, dynamic, and welcoming for those who might not see themselves in typical wellness spaces.
But this wasn’t just a visual project. It was a full brand journey. From strategy and messaging to launch planning and design, we worked together to bring Valentina’s long-held dream into reality.
Our APPROACH
Our work began with an EMPOWERED Intensive, where we refined Valentina’s ideal audience, developed her signature offer, clarified her messaging and created a content plan.
Next, we hopped on a launch strategy call and mapped out her entire launch from key dates to content strategy so she had a smooth workflow and a clear plan to follow in all aspects of her launch.
Once the strategy was locked in, I got to designing her visual identity.
From the start, we knew this brand had to move. The identity needed to feel bold, energetic, and modern—just like the breathwork experience Valentina offers.
We brought this to life with:
Neon colours to reflect life, energy and intensity.
A bold sans serif font for strength and impact.
A colour-coded system to define different breathwork themes
Striking, dynamic imagery that felt powerful and high-performance
To bring it all together, I built her Flodesk sales page and designed custom Instagram and email templates, making her content creation simple, fast, and consistent.
The RESULT
A SOLD-OUT LIVE LAUNCH EVENT.
With a clear strategy, strong visuals, and the right tools in place, she was free to focus on what mattered most—showing up with confidence, connecting with her audience, and launching with ease.
“When I finished the event, I was so emotional because a year ago, this was only something I was thinking of. And now it’s all coming together so beautifully. I feel a huge sense of achievement, satisfaction, pride, emotion and freedom. I can’t thank Keshia enough for all the strategy, the support, the kindness, and all the expertise. I feel so lucky to have found her.”
// Valentina, founder of AIRENA
"If you’re wondering whether to work with Keshia all I have to say is, go for it!! Right now. Don’t hesitate. Book that call straight away. Trust her fully. Share your vision and watch her create the magic. You can trust her with literally everything. She’s such an incredible designer, but she’s way more than that. She’s your support system. A strategist. A marketing expert. She has all the skills needed to grow your brand and help your business shine. She’s also such a great companion along the journey. Because it takes way more than just a good design to build a brand. I couldn’t recommend her enough."
VALENTINA MARZOLA // FOUNDER OF AIRENA
“This project was a true example of why I love what I do. It gets me excited when women challenge the status quo and build ‘out-of-the-box’ brands. From conception to that final celebration, Valentina put her heart and soul into this brand, and it’s an honour to be able to partner with her to bring this bold vision to life.”
KESHIA // POLOVÉ STUDIO